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  • Writer's pictureRichely Lopez

A Guide to Boosting Website Traffic With Responsive Web Design

Responsive website design has become standard practice when it comes to designing any website due to the advent of a multi-device culture. Around 50% of traffic comes from mobile devices and mobile-friendly websites.

If your website isn't responsive, you can lose website leads, traffic, and sales. There are numerous strategies to improve your website responsiveness, and most online marketing firms should be able to assist you with this. Here are tips and some benefits of responsive web design that can help your business.

Tips for Designing Responsive Websites That Will Help You Accomplish Online Marketing Goals

Use Media Queries and Breakpoints

The content responds to different conditions on the different devices. Media queries enable you to optimize site layout for various screen widths. The media query checks for the resolution, width, and orientation of the device being used, and an ideal set of CSS rules are then displayed. Furthermore, these queries can also introduce breakpoints in distinct parts of the design to make it more mobile-optimized.

Optimize the Media for Mobile

Managing images or videos on the mobile version of your website is a challenging task. Use max-width property in case of images and videos. Set the max-width to 100% and height to auto. Thus image will scale down depending on the screen it is to be displayed.

Use a Viewport

The viewport is the web page area that visitors can see. It varies depending on the device used to access the page. Meta tags save users browsing on small screens from having to scroll horizontally or zoom out, improving the user experience on smartphones.

Use Grids Instead of Pixels and Inches

Using fluid grids instead of fixed pixel sizes results in liquid layouts. The flexible grid can dynamically resize itself to fit different screen sizes.

Core Vitals

Consider a responsive website design that follows Google's key web vitals. When determining your rankings, UX-related signals are taken into account by Google's main web vitals. When it comes to upgrading your site, there are three major vitals to consider:

  • Largest Contentful Paint (LCP)

  • First Input Delay (FID)

  • Cumulative Layout Shift (CLS)

Benefits Of Responsive Website Design

Enhance User Experience

When Google determines rankings, it considers how users interact with your site. Try to create a positive user experience as it helps with boosting SEO rankings. And, higher SEO rankings help to generate more website traffic.

Reach More Customers

Nowadays, people spend 70% of their internet time on smartphones - that means your target audience is online and researching businesses from their mobile.

Reduce Bounce Rate

Responsive web design will ensure your site is easy to use and navigate. The more customers will click around and stay; the more bounce rate will fall. Then, in order to reach more customers, you can increase your ranking.

With responsive web design, boosting website traffic can feel like a challenge. Marketing Made Modern, one of the best online marketing agencies from Miami, FL is here to help! Contact us today to get started.

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