Creating social advertisements doesn't have to be complicated. Here are some great tips to help you if you are new or have tried it before with little to no success.
Target Your Audience
Did you know that you can target specific audiences? Many people just create an advertisement and do not realize that you can specify whom you want to target. You can specify by many attributes including:
- buying habits
- if they are married or a parent
By specifying your target, you will be able to get people that are already interested in what you have to offer which is going to help further your conversion rate.
Promote Your Content On More Than One Platform
On Facebook, you have the option to share your advertisement across Facebook, Instagram, and messenger. If you are going to run advertisements, then reach as many people as possible. Utilize several platforms and get your ads seen by more people. You can even run ads on TikTok and LinkedIn if you wanted to go that route, too. There are many options for you to get your content seen. You just have to be willing to try and see what works best for your company.
Don't Be Afraid To Re-Market Your Advertisements
If you had a great outcome with an advertisement and had many people take interest in that ad, then take note of that and retarget those people with a new advertisement. You can even run that same advertisement for longer if you think that it is still going to bring in results. Whatever you choose to do, if the advertisement is working, don't let the fire die on it! Use it until it's not usable.
Some Final Thoughts
Advertising for your business does not have to be hard. You just need to define your audience and make sure that you are targeting the right people in those advertisements. Make sure that you are utilizing the correct platforms to bring in the most views and make sure that once you have those leads, you are following up with them.
If all of this seems to be a bit overwhelming, we understand that. That is why it is important, that if it is something that you either do not have the time for or it's too much for you to handle, that you hire a team of experts to do the job for you. That is where our team can come in and do the job for you! Reach out to us today and let us help you start running advertisements for your business and help you see some new leads come in! Leads can quickly convert to new sales if done properly, so allow us to come in and help you get the process started!