top of page
  • Writer's pictureAna Renedo

The Top 5 Principles of Web Design

Website design principles of a company

Web Design Rules You Should Never Break

What would be your main goal if you were planning to design a website?

That's the first question you should be asking yourself when getting your hands on it. An outstanding website design has the function of conveying a particular message while stimulating the visitor's curiosity. And why do we want our visitors to stay curious? Simple, because we want them to stay around, and because we want them to come back. To be able to do that, there are a number of aspects to take into consideration.

From the consistency of your brand to the functionality of the website, these will contribute to an extraordinary web design. When designing it, thinking like the visitor is vital for you to determine what will make them stay. A website that has been properly designed will build trust and guide visitors to take action.

9 Helpful Guidelines for Good Web Design

Define Your Website's Purpose

A well-designed website will give the visitors the solution to their problems, by accommodating the user's needs. Your main goal must be to show a clear purpose in order to help the user easily interact with your website.

Now, how can you know how to define its purpose? Ask yourself the following questions:

  • What do I want to get from this? Do I want to generate more leads or build a community?

  • Am I looking forward to imparting practical information or just offering an entertainment website?

  • How do I want to approach my audience?

Have you taken the time to think calmly about these? Well, now let's see how to put in place these.

Simplicity in Web Design

Your brand's personality and intentions should be reflected in the aesthetics of your web design. How do you achieve this? Find the perfect typography, a color palette that defines the user experience, and images that reflect the purpose of the website.

The right typography will attract attention and perform the visual interpretation of the brand voice. It needs to be legible and you should keep it under three typefaces.

As for colors, have you noticed that they have their own psychology? They have the power to evoke emotional responses. Charming color combinations increase customer engagement, depending on how they make them feel. Create a selection of 5 colors or less that complement and suit your brand. Guide your visitor to find in your brand the stimulation and solution they were looking for.

And last but not least, images. Sometimes a picture says more than a thousand words, so choosing the right one will give your web design the feeling of fulfilling your purpose. At first glance, what strikes us when entering a website is the visual information, which will create a first impression. High-quality images and dynamic illustrations will influence the visitor's impression, giving them a sense of credibility.

Key Principles of Visual Hierarchy in UX Design

By establishing the arrangement of elements in order of importance, you will give your web design an organization that will guide the reader to your focal point.

Lead them to your call to action. Organize the hierarchy by size or color. Establish contrast through typography, white space, texture, and style.

What Is the Role of Navigation in a Website?

Create a seamless navigation guidance system for your website visitors to interact and find what they are looking for easily.

Striving to develop a navigation system in your web design is critical to retaining visitors. If it is confusing or slow, visitors will abandon and will not find what they need in your brand. The key is to keep navigation simple, intuitive, and consistent across all pages.

Web Design Impacts On Your Target Audience

Web design must be premeditated and deliberate. You have to know who you are designing for. What they want, what problems they face, and how they think.

The first step will be to research the user and create a specific database of who they are and what they need. When obtaining this crucial information, you will be able to set the tone and approach for the entire project. It will never be the same to design a website aimed at a niche composed of middle-aged people, as to design one intended to be read by teenagers.

What you must keep in mind is that the user's perspective is always the right one, it is the priority. They are the ones who are going to use the design. Using compelling language adequate to your audience can attract and influence visitors by converting them into customers.

Does Your Website Accommodate The Needs of Its Users?

Establish the foundation of your web design by defining your purpose. Make sense of this purpose by creating useful and understandable content. Maintain your visitor's interest through visual elements. And, harmonize all aspects by creating a balance through organization and form the right perception of your brand.

woman creating a website for a client

bottom of page