First thing's first - local SEO is incomplete without claiming and verifying the Google My Business Listing.
Your business needs targeted visibility on Google, and this can be achieved by optimizing your Google business listing. This powerful listing, formally known as your business Profile, is a dynamic picture of your business that highlights your greatest qualities and allows potential customers to find, learn about, and engage with you fast. Businesses may improve their online visibility by implementing better local search methods, using Google reviews, and showing their business location on Google Maps with a GMB account.
So whether you're a small business or a big firm with hundreds of locations, you will like these tips to rank higher on Google Maps and improve your local business.
To-Do List (in this order):
Step 1 - Choose appropriate Google My Business Categories
Step 2 - Decide the relevant keywords
Note: Using keywords in the GMB name can help you rank but stay within guidelines.
Step 3 - Optimize your website
Step 4 - Confirm directory citations
Step 5 - Fill up all GMB profile fields
Step 6 - Collect customer reviews
Step 7 - Schedule consistent posts
Step 8 - Add images & videos to GMB listing
Step 9 - Add Frequently Answer Questions to GMB listing.
Regularly Update Key Information
Keep your Google My Business Profile up to date!
Make sure that all of your information is prominently shown on your business's local search results panel and that you maintain it up to date using your Google My Business dashboard.
It includes your :
Contact No. & Address
Hours of operation