First thing's first - local SEO is incomplete without claiming and verifying the Google My Business Listing.
Your business needs targeted visibility on Google, and this can be achieved by optimizing your Google business listing. This powerful listing, formally known as your business Profile, is a dynamic picture of your business that highlights your greatest qualities and allows potential customers to find, learn about, and engage with you fast. Businesses may improve their online visibility by implementing better local search methods, using Google reviews, and showing their business location on Google Maps with a GMB account.
So whether you're a small business or a big firm with hundreds of locations, you will like these tips to rank higher on Google Maps and improve your local business.
To-Do List (in this order):
Step 1 - Choose appropriate Google My Business Categories
Step 2 - Decide the relevant keywords
Note: Using keywords in the GMB name can help you rank but stay within guidelines.
Step 3 - Optimize your website
Step 4 - Confirm directory citations
Step 5 - Fill up all GMB profile fields
Step 6 - Collect customer reviews
Step 7 - Schedule consistent posts
Step 8 - Add images & videos to GMB listing
Step 9 - Add Frequently Answer Questions to GMB listing.
Regularly Update Key Information
Keep your Google My Business Profile up to date!
Make sure that all of your information is prominently shown on your business's local search results panel and that you maintain it up to date using your Google My Business dashboard.
It includes your :
Contact No. & Address
Hours of operation
Verify Your Business Listing
You should verify your company's listing. Verification is frequently requested when a Google account is created and when any important information is updated. Verifying your company will make it more credible in the eyes of its competitors and will help it rank higher in search results.
Use Good Quality Images
Business listings with photos are viewed more trustworthy and can generate 35% more clicks than those without. There are 11 images on average in a GMB listing. Local searchers may see a local business as more authentic and trustworthy due to this.
Add Q&A Section
You can also invite anyone to submit inquiries regarding your business listing using the GMB feature. These questions can be answered by both business owners and the general public.
Expert Tip: Always keep an eye out for new queries and respond as soon as possible. This also reduces the possibility of someone else providing misleading information in response to the query.
Increase Your Business's Reach with Our Google My Business Management Services
If you've been thinking about starting your Google My Business page in 2022, I hope this post has inspired you to do so.
And if you've been doubtful, go all in because you think you won't have enough time. Don't worry! We are here to help you. At Marketing Made Modern, we help small businesses increase customer engagement and loyalty by marketing campaigns and making the most of their online reviews. We can assist you in improving your company's rankings and achieving the position you deserve.