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  • Writer's pictureRichely Lopez

Top Common Social Media Marketing Mistakes To Avoid

Social media marketing is one of the most effective ways to expose your business to an audience. It isn't enough to just be visible on your social networks. If you don't approach social media strategy correctly, then social media marketing could be an ineffective business tool or even harm your brand.

When making a strategy for social media, it is crucial to take note of common mistakes. Here are common social media mistakes companies often make, along with tips on how to fix them.

#1 Working without a Plan

Posting content without knowing who you're talking to, how to market posts, and what step to take next is like driving a car without knowing where the road is going and how much fuel you have. This mistake can make your whole campaign fail and make all your effort... wasted.

If you want to grow a social media presence, develop a strategy. It will help your content stand out.

Pro Tip: When creating a strategy, make sure it includes the following components: Select calls to action (CTAs) that are logical and easy to understand. Develop content through the lens of your customers' needs, goals, and priorities.

#2 Post the Same Content Across All Channels

While cross-posting (publishing the same material across all of your social media platforms) can save you time, it can also make your content appear careless or out of place. This approach doesn't work because of the following reasons:

  • Each platform has its own distinct format.

  • You may have users who follow you on multiple platforms.

  • Users engage with each platform differently.

Pro Tip: Aim to create a single, consistent brand message that is adapted to the specifics and "language" of each platform.

#3 You Are Not Targeting The Right Audience

Knowing who you're talking to is crucial when it comes to providing relevant, meaningful content on social media. After all, if you don't know your audience's precise needs, how can you talk directly to them? Quality content starts with audience research.

#4 Your Content Is Not Optimal

In a survey, it was found that 79% of customers unfollow a business's social media profiles if the content isn't interesting, and 67% unfollow a business if the content becomes irrelevant.

Therefore, make sure your posts are high quality, engaging and relevant. However, it is harder to create content that stands out from the clutter. Here are some steps that most social media marketing firms follow to keep content fresh:

  • Create content based on current events, topical issues, or popular trends.

  • Make the content as vivid and interactive as possible.

  • Listen to what customers have to say and look at engagement numbers.

Make 2022 the most successful year on social media. Adapting to social media takes time, and success with any channel requires ongoing refinement. Keep these tips in mind, and you'll be well on your way to upping your social media game.


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