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  • Writer's pictureRichely Lopez

Top Influencer Marketing Trends For 2022

Brands increasingly rely on influencers to interact with new audiences as more creative, native-aligned platforms. Influencer marketing is already huge, and it'll continue to grow. Every year, new social media platforms, and ways for brands to communicate with potential customers emerge.

The best influencers keep up with the latest trends so they can provide brands with the tools they need to succeed. Because the social media landscape is constantly evolving, it's critical that influencers take advantage of the latest influencer marketing trends as soon as possible to establish their authority and expertise, making them more appealing to companies. The strategies that were an important component of your marketing last year and yielded positive results may not be as effective this year. This is especially true on social media.

Make sure you know what's new in the business before you launch another influencer marketing campaign. Here are some top trends by our Influencer marketing experts.

Impact of Nano and Micro-Influencers

Influencer marketing is no longer solely about the number of followers. It's also about great content's engagement and relatability.

Micro- and nano-influencers are having a significant impact on e-commerce as a result of the influencer marketing trend.

Despite having a modest number of followers, these social media influencers usually have a highly engaged audience. As a result, they can assist you in lowering your cost per conversion. Unlike other influencers, they do not charge as much for marketing initiatives. Working with micro-influencers can be incredibly advantageous for small enterprises with a restricted budget.

NFTs (Non-Fungible Tokens)

NFTs will be explored for 2022. This idea is based on blockchain technology and is similar to cryptocurrency. Influencers now have a new source of revenue in the form of NFTs.

TikTok recognized the issue with NFT and launched TikTok Own the Moment in September to promote its use on the platform. Influencers can use NFTs to sell their publications to their followers. For instance, consider a TikTok video or an Instagram post. The NFT technology certifies everything as original, making the content sold one-of-a-kind. If you are new to influencer marketing and want to grow your business, you can choose the best influencer marketing agency for fast results

Virtual Reality and Metaverse

Snapchat is the undisputed leader in virtual reality; the social media platform has been developing in this field since its inception, and it sees a bright future for this technology in the realm of e-commerce. Thanks to this function, users may view virtual objects in their houses and even dress up in virtual clothing.

The options for influence campaigns are endless! But virtual reality doesn't end there; brands are establishing their presence wholly in the virtual world.

One example is Gucci's collaboration with the popular video game Roblox, which allows Gucci to build the Gucci Garden Experience, a completely visitable virtual place for gamers.


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