Why Are Instagram Reels So Important Right Now?

Recently many social media marketers have been saying that if you want to get the most out of Instagram as a business or content creator, you have to create reels. But the question is, why? What are the reasons for this relatively new feature to become indispensable nowadays for your account to grow?

It is a whole new vision within this application that allows you to create small pieces of concrete and complete content. It is not as simple as a photo but it is not as extensive as a youtube video, which makes it easy to watch.

When this new Reels feature came to play, Instagram did what it had to for promoting its novelty among its users, and with the algorithm being as tricky as it is, the platform started to prioritize this type of content, which means that if you uploaded a Reel, it was more probably for it to appear on the Explore page and the Reels tab, which increases engagement.

How Are Businesses Taking Advantage of Instagram Reels?

This feature invites you to create a small presentation in which you can dynamically present to your audience a product or service, or simply a story to tell that they can identify with or create awareness.

With short segmented videos of up to 15 seconds, with an accompanying melody and perhaps some lyrics that help you to complement what you present, you will be implementing a significant strategy in the digital marketing efforts of your business. But, you might be wondering how your business will benefit from it, and here we get you some answers.

Benefits of Using IG Reels For Your Business Marketing Strategy

  • It’s the best way to reach new followers:

By making a reel, the algorithm will take it to the Explore Page, and this will not only increase awareness of your brand but will give you the chance to get more engagement that can become good leads.

  • Humanizing your brand:

When filming a video for an Instagram reel, there will probably be someone who would be the image/star of your video, or perhaps there will be hands working when showing a behind the scenes shot, this provides your brand the opportunity to show your brand’s personality which might create an opportunity where you will develop a relationship with your target audience on a more realistic form.

  • Effective Call To Action

By taking the interaction with your audience to a more personal or close level, through showing the nature of your brand or how your products/services work, the relationship becomes real, you are no longer just another brand you come across, you are a human being, a face, someone who has something to say, which helps people relate to you. Because of this, calls to action become a real suggestion that will make users get in touch or guide them in the direction of a specific offer.