top of page

Our Founding Story.

Hear our founder, Richely Lopez, talk about the vision and purpose behind the creation of Marketing Made Modern and what our mission means to her.

Richely Lopez Marketing Made Modern CEO & Founder.jpg

Follow Richely!

About Richely.

Richely Lopez is the CEO & Founder of Marketing Made Modern, an international social media & online marketing agency.

An ambitious entrepreneur with a natural skill for creativity and problem solving, Richely Lopez is a full-stack marketing expert. Combining her distinguished background and expertise, she created Marketing Made Modern, an agency with a human-centered approach to a digital-first world.


She is a multi-passionate entrepreneur, growing business leader, and progressive executive recognized for her skill, attention to detail, and results.


Richely and her family immigrated to the United States from Havana, Cuba back in 2004. When she first arrived in Miami, Florida, she shortly lived with six other family members in a small mobile home. Her first time getting bullied at school was for wearing her cousin's boy shoes since she didn't have a pair of her own yet.


Needless to say, even from a young age - she understood the struggles that many immigrants and minorities face. This same struggle would later lead her to understand the value of money and education. Through hurdles, lessons, and perseverance, she went on to become the first member of her family to graduate from university, achieving a Business Administration degree with a major in Marketing from Florida International University.

At 21, with the vision of honoring her family for all their sacrifices, following her own strong-willed and creative drive, and hunger to live a life of financial freedom, she founded Marketing Made Modern. 

Now having over five years of experience in social media and online marketing, project management, and new business development, she has been dedicated to a business that allows her to foster a competitive environment in online marketing all while maintaining her passion, integrity, and desire to support the community that made her who she is.

Image by Alexander Kunze
Image by aurora.kreativ

Our Amazing Team.


Richely Lopez

CEO + Founder


Marcela Hernandez

Senior Graphic Artist + Web Developer


Tonia Bridgette

Community Specialist


Ana Renedo

Account Manager

What Inspires Us.

Belief #1

We take extreme ownership of our work.

This belief also carries over to how we care for our clients and community. You have entrusted us with such an important part of your life, and we understand this. Whether it’s through our content, touchpoints, and services. To us, quality and value matter. Our goal is to create an industry that is transparent, worthwhile, and reliable - where agencies walk the talk, take action, and own their results, 100%.

Belief #2

There is no failure, only feedback.

Sometimes, feedback can be hard to swallow. Whether it's too raw, too real, or just too close to home, we value honest and truthful feedback always. Because this is how we grow. Collecting as much information as we can from each other and those who work with us allows us to make better decisions, not only in business but sometimes even in our personal lives too. We don’t take our pride personally because we know that there is always room to do better and be better.

Belief #3

Diversity, equity, and inclusion matter.

Marketing Made Modern is a women-owned, Hispanic-owned, and minority-owned small business. Because of this, we will always reflect and invest in people who deserve an opportunity, no matter their race, sexual orientation, age, or economic status. Our top priority is for our society to feel seen, appreciated, and respected, no matter your story or roots. 

bottom of page