ABOUT

PhotoTag.ai, founded by Aaron Barlev, is an innovative platform designed to streamline the process of photo tagging and keyword generation for professional stock photographers. By leveraging advanced AI technology, PhotoTag.ai automates the otherwise time-consuming task of tagging images, ensuring high accuracy and efficiency. The platform is dedicated to enhancing photographers' workflow, saving them time, and enabling them to focus more on their creative pursuits.

www.phototag.ai

THE CHALLENGE

PhotoTag.ai faced several challenges in establishing a strong social media presence. Despite the platform's innovative capabilities, the brand struggled with:

- Building brand awareness and credibility within the competitive stock photography industry.
- Driving traffic to the website and increasing user sign-ups and conversions.
- Engaging effectively with their target audience of professional photographers and photography enthusiasts.
- The manual efforts to manage social media were proving insufficient, and the team needed a comprehensive strategy to maximize their impact on platforms like TikTok and Instagram.

THE SOLUTION

PhotoTag.ai partnered with Marketing Made Modern to develop and implement a comprehensive social media marketing strategy. Key elements included:

- Kickoff Call: Aligning on objectives, reviewing the social media strategy, and establishing a timeline for implementation.
- Brand Assets and Account Access: Gathering necessary resources to streamline setup and content creation.
- Platform Setup and Optimization: Enhancing profiles with eye-catching visuals and optimized descriptions.
- Content Calendar: Developing a monthly content calendar for approval, ensuring consistent and engaging posts.
- Community Management: Actively responding to interactions and initiating growth activities through engagement sessions.
- Analytics and Review: Providing detailed performance reports and strategy reviews to refine plans based on insights.

This strategy aimed to increase brand awareness, drive website traffic, boost user sign-ups, and foster a strong community among photographers.