The Ultimate Social Media Posting Routine for Busy Entrepreneurs: The Tree of Content Strategy
Entrepreneurs are not just business leaders—they're content creators, community builders, and marketing strategists all rolled into one. With so many hats to wear, managing a consistent and engaging social media presence can feel overwhelming. But what if there was a strategy designed specifically for busy entrepreneurs to streamline content creation while ensuring consistency and high engagement?
Welcome to the "Tree of Content" Strategy—a social media posting routine strategy coined by yours truly, Richely Lopez that allows you to maximize efficiency and efficacy in your content creation process.
The Problem: Why Busy Entrepreneurs Struggle with Social Media Management
If you're like most entrepreneurs, your to-do list is never-ending. From managing operations to leading a team, squeezing in time to plan, create, and post engaging social media content might seem impossible. The problem is multifaceted:
Lack of time: Entrepreneurs barely have time to dedicate to strategic social media planning, let alone content creation.
Content inconsistency: With such limited time, it's easy to post sporadically, leading to inconsistency and a weaker online presence.
Burnout: The need to create fresh content for different platforms can lead to creative exhaustion, leaving you feeling overwhelmed.
Ineffective results: Posting without a strategic plan often leads to content that doesn’t resonate with your audience or convert leads into customers.
This leads to a vicious cycle where content is rushed, lacks focus, and doesn't yield the results you need. You may even feel like your social media efforts aren’t worth the time you’re putting into them. However, there is a more efficient way to tackle your content creation routine without sacrificing quality.
The Solution: Streamlining Social Media with the Tree of Content Strategy
The Tree of Content Strategy is a streamlined system designed to optimize your content creation process by starting with a strong “root” (your core content) and branching out into smaller, digestible pieces that you can share across multiple platforms. The essence of this strategy is to create one primary piece of content and repurpose it into various forms for different mediums, ensuring consistency and saving time.
Here’s how the Tree of Content Strategy works:
Start with a Core Theme: Choose a central theme or topic that aligns with your brand and audience. This is the “root” of your content tree. I suggest always focusing this main theme around the top 10 pain points or dream results your audience faces so that you always keep your content with the end in mind, which is helping your ideal client through a problem they're facing, or helping them reach their dream goals.
Create Long-Form Content: Write a blog post, then use the blog to create a long-form video script, record a long-form video, or even host a webinar based on the core theme. This becomes the foundation of your content.
Branch into Other Formats: Break down the long-form content into smaller pieces such as a newsletter, short-form videos, social media posts, and infographics.
Repurpose and Schedule: Schedule your content to be published across your social media platforms, keeping your messaging cohesive and relevant.
The beauty of the Tree of Content Strategy is that it saves time by using one piece of content as the foundation for multiple posts, ensuring you always have fresh content without the pressure of constantly starting from scratch. Here's an internal screenshot of how Marketing Made Modern uses the Tree of Content Strategy...
How to Implement the Tree of Content Strategy in Your Social Media Strategy
Let’s break it down into actionable steps to ensure you can start implementing this routine today:
Step 1: Start with a Core Theme for Your Content
Start by identifying a central theme or topic that resonates with your audience and aligns with your business objectives. For example, if you’re a real estate entrepreneur, your core content could be “Unlock Your Dream Home: How to Find the Perfect Property Without Stress” (dream result derived title) or “Overcoming Market Frustrations: How to Sell Your Property Fast and for Top Dollar” (pain point derived title). This theme will serve as the root of your content tree.
Step 2: Create Long-Form Content for Maximum Value
Once you have your theme, create a detailed, valuable piece of long-form content. For optimal content output, I suggest starting with a blog post. For instance, if your theme is “Unlock Your Dream Home: How to Find the Perfect Property Without the Stress,” you could write a 1,500-word blog post outlining expert home-buying tips, key strategies for navigating the market, and success stories from past buyers.
Step 3: Break Down Content into Social Media Posts
Now, take that long-form content and break it down into smaller, digestible parts. Here’s how:
Video Script: Use the blog as a script to create a long-form YouTube video or even a podcast episode (or both).
Newsletter: Summarize the key points into a newsletter that provides your subscribers with actionable takeaways, and include a complementary lead magnet to boost engagement and maximize sales potential.
Short-Form Videos: Create 3-7 short videos using clips from the long-form content. These can be TikToks, Instagram Reels, YouTube Shorts, each focusing on one key point from the blog.
Static Posts and Carousels: Create engaging social media graphics and carousels for Instagram and Facebook, sharing quotes, tips, or statistics from your long-form content.
Step 4: Schedule Your Content Efficiently
Using scheduling tools like Metricool, Hootsuite, or Later, plan out when and where each piece of content will be posted. This ensures that you maintain a consistent presence across platforms without manually posting every day.
Step 5: Analyze and Optimize Your Social Media Posts
After your content goes live, track its performance using analytics tools. Pay attention to engagement rates, likes, shares, and comments to see which format resonates best with your audience. Use these insights to optimize future content.
What Results Can You Expect? Consistency, Engagement, and Growth
By implementing the Tree of Content Strategy, you'll achieve consistent and engaging content across all platforms without sacrificing your valuable time. Imagine having a robust online presence where your audience eagerly awaits your posts, engages with your content, and ultimately becomes loyal customers. This method not only ensures efficiency but also builds brand authority, helping you stand out in a crowded market.
Let Marketing Made Modern Help Streamline Your Social Media Strategy
Ready to simplify your social media routine while amplifying your impact? At Marketing Made Modern, we specialize in helping entrepreneurs like you streamline content creation and boost online engagement through strategies like the Tree of Content Success. Contact us today to schedule a consultation and discover how we can transform your social media presence into a lead-generating powerhouse!
